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Digital

Digital wonderful opportunity has enabled individuals to exchange useful information and experiences. One of the greatest opportunities that social media has provided to the world, of course, is conducting business online, so, if we view this from a business point of view we can say that social media presents great opportunities for businesses to utilize it as a marketing medium, it provides them with an opportunity to sell their brand and of course the products and digital services that they offer.

Utilizing the internet and the liberty that it provides, individuals exchange their information and experiences regarding specific brands and the services and products that they offer, for instance, many individuals provide reviews of specific services and products that they purchased or experimented with which can be useful for the consumers on one side, and on the other side could be a very effective marketing tool for companies. Large corporations have spotted this potential at its inception because they aggressively vie for potential buyers and have already begun leveraging this new avenue as a promotional digital method. Therefore, social media marketing tools has been successfully leveraged as a promotional method for quite some time already by large firms.

Aim

This research paper seeks to enhance the knowledge of the advantages and disadvantages of Social Media Marketing use by SMEs through the study and organization of available knowledge on social media marketing and its usage, but this paper is explained from the perspective of SMEs. Another objective of this research is to study how digital media can be utilized by SMEs for their benefit and, in addition to that, discover challenges and advantages faced by SMEs when they opt for utilizing social media as a tool of digital marketing.

The survival requirement and competition are the key factors that have been urging businesses to hunt for the optimal alternatives available in the market. In 1978, before the emergence of World Wide Web technology, for the very first time, social media was introduced in the so-called BBS, Digital strategies, marketing tips, best digital tools, marketing services which was an application that facilitated the alteration of information in already present networks and was designed by Ward Christensen and Randy Suess for the United States Department of Defense.

Until now, when we discovered social media, we had an opportunity to watch an advertisement on television, say, and learn about the product, but we never had an opportunity to comment on that product and share information about that product. Therefore, we can conclude that the phrase social media relates to the way all the participants exchange their information among themselves through the Internet.

Social Media Marketing

Digital has always been direct communication between customers and companies. But before social media, there had to be direct communication by phone or by mail. So, these have been the only chances to notify the customers of the availability of our product or our business in general. The opportunity to inform the customer about our company or our product using social networking tools is referred to as social media marketing.

Because of the growth of information technology and Internet, it is becoming simpler for companies to communicate with customers. The most popular factor has become social media. The traditional method, in which we could send a message to lots of people using email or TV commercials, also known as one-to-many communication, had to be broadened.

So, this style of one-to-man communication by Gallie was insufficient since it has lots of gaps, and requires complete communication. Ever since that time, Gallie mentioned that the earlier we begin working with comprehensive communication, the better we will perform in marketing. This is because via social media customers also discuss their dissatisfaction with received products, Marketing, Digital, Advertising, Branding, Online and by Gallie, it is more than required to personally interact with dissatisfied customers and attempt to prevent escalation of situations that can be made.

Advantages of social media marketing for SMEs

Recently, Social Media marketing has been widely utilized by SMEs because it is an affordable marketing tool. Social Media Marketing has a set of tools that are easily used and cost nothing compared to other marketing tools. The uses of Social Media Marketing include mainly word-of-mouth marketing amplification, market research, overall marketing, idea generation and new product introduction, customer service, public relations, employee communications, and reputation management.

Social networks may raise product and brand awareness, traffic to the website, and customer loyalty, but enhance the firm’s Search Engine Optimization, and even boost the success of new products. Social digital Marketing assists in accomplishing conventional objectives by utilizing unconventional means, capitalizing on creativity, community, and interpersonal relationships rather than spending much money to meet marketing objectives.

Conclusions

We have discussed digital Media Marketing advantages and disadvantages for SMEs in this paper. We have also identified the various forms of Social Media channels and their function. Based on whether an SME is creating its Social Media presence on numerous channels or merely a few, the SME advantages may differ in volume and value.

Yet, the key advantages described in this paper are greater brand awareness and reputation management, greater targeted traffic, and Search Engine Optimization, word-of-mouth, generation of leads, and insights into the market concerning target audience and competition. Besides, although Social Media Marketing is also very cost-effective, it largely depends on what kind of Social Media

channels are utilized. Social Networks, Social Media Sharing websites, Forums, and Social Events websites are all regarded as Social Media channels and can all be quite helpful for businesses in their manner. Social Media online marketing is strongly effective.SMEs ought to make an effort to embrace it and create a space for it since it is a very useful marketing tool for them.

For instance, SMEs can start with no-cost options such as creating a Facebook page or a page on Twitter or other platforms. Other more sophisticated options include paid adverts and promotions on social media, advertising some banners, images, and offers that have advertisement messages. It should be noted that many SMEs in emerging nations are already utilizing it. Social Media Marketing, experimenting with different tactics, but the Social Media marketing tools presence is still nowhere near the level of SMEs in developed nations.