SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
How does SEO work?
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.
Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.
Our SEO success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a website or web page can give the searcher what they’re searching for.
What are the 3 Types of SEO?
- On-page SEO: Anything on your web pages – Blogs, product copy, web copy.
- Off-page SEO: Anything which happens away from your website that helps with your SEO Strategy- Backlinks.
- Technical SEO: Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.
Search engine optimization is an essential marketing activity to make a website or business visible on the web. But it also provides several other benefits to companies.
- Builds trust and credibility
- Provides a competitive advantage
- Reaches more people
- Supports content marketing
- Ranks better in local searches