Digital Marketing Work
We create and outline a research framework for digital marketing work that emphasizes the touchpoints within the marketing process as well as within the process of marketing strategy, where digital technologies are already having and will retain to have an vital influence. Applying the framework, we structure the developments and existing research around the elements and touchpoints of the framework and survey the research literature in the broadly conceived digital marketing work from home jobs domain. We describe the changing concerns in and around the touchpoints and related questions for future studies.
Lastly, we put together these identified questions and provide a research agenda for future studies in digital marketing to investigate the concerns from the firm’s viewpoint. It has been almost a quarter century since commercial access to the Internet and the World Wide Web started. Over these years, how to best make earn money from home the business world has evolved at a breakneck speed.
Multinational giants like Google, Facebook, Amazon, Alibaba, eBay, and Uber, unknown two decades ago, have become central figures in our new world economy. Online shopping was 7.4% of total retail spend in the U.S in 2015, the largest share since data collection started in 1999. Mobile sales have risen at a high pace to between 22% and 27% of total online sales.
Explanation
Companies now emphasize the require to build an electronic relationship with consumers. Additionally, digital work technologies and tools like smartphones, smart products, the Internet of Things, Artificial Intelligence, and deep learning all hold the bond of tremendous change in consumers’ lives in the near term. It is with this context in mind that this paper tries to comprehend how the advances in digital technology are redefining the process and the plan of marketing, and what the consequences of this change are for research in the broad arena we go into as digital marketing.
Our dreams for this paper are three. First, we create and outline a best framework for digital marketing research that emphasizes the touchpoints in both the marketing process and the latest marketing strategy processing updates related with youtube automation where digital technologies are having and/or will have a considerable influence. Second, we structure the advances and existing literature around the elements and touchpoints that make up the framework and survey the research literature in the broadly conceptualized digital marketing area. With the framework, we also frame the emerging issues around the touchpoints and related questions for future research. Lastly, we synthesize these questions identified and establish a research agenda for future digital marketing research.
We began at Web of Science and did a search with keywords digital or online as either the topic of research or included in the title of the article, which gave us 305 seed articles. When reading these papers, we excluded those that were not closely related and added other relevant papers mentioned in these seed papers.
This gave us a list of other journals that we did not cover in our initial search. For every subject covered in our paper, best online enternet digital marketing we picked the earliest papers in this list and included the most cited papers in that subject to cover under every subject, constituting our review. To this list, we also appended the latest papers to make the review as recent as possible. Thus, the assessment of extant studies isn’t always supposed to be exhaustive however, alternatively consult with the intention to cover the problems with enough intensity and awareness of destiny studies appropriately.
The phrase digital marketing over the years has moved from a precise term referring to the marketing of services and goods through digital channels, to an overall term referring to the process of leveraging digital technology to acquire customers and establish customer preferences, to promote brands, retain customers, and drive sales.
Product
The product concept is rapidly changing in the digital world. Initial change is being witnessed in the form of extension of core product with services, where the basic value of the product is enhanced with value coming from digital extensions, e.g., GPS facility in cars, boost your online passive income sensor based autonomous driving technologies. The second change is in the form of networking of products through online and mobile technologies to give rise to a rental economy where the idle value of possessed products is recognized.
Marketing results
Results of actions taken by firms as a function of the environment within which they operate can be categorized into customer value, including the value equity dimensions, today is the best changing in online earning games objective value they receive, brand equity, and relationship equity, and customer satisfaction, customer value and its components, and firm value and its components.
The online environment generates an immense amount of information from clickstream information, customer feedback and ratings, blogs, tags, and social interaction information, best online earning passive income from home jobs 2025 to customer reactions to marketing activity and details of collaborators and competitors. This information is extremely useful for a company to comprehend consumer conduct online, create marketing strategies, and determine the performance of its efforts and strategies on marketing outcomes.
Marketing strategy
Two fundamental marketing work aspects in which a company concentrates to establish a sustainable competitive edge are its customers and its brand. In this section, we concentrate on recent studies involving these marketing strategy elements that are not directly represented in the other sections and discuss how a firm should strategically handle its customers and its brand in the dynamic digital age.
By choice, our survey of the existing literature in digital marketing has been limited to journals of marketing, best earn money online by selling courses without investment, mainly to make the review manageable as well as to identify the voids that remain in marketing literature and propose new areas for investigation. Any new research initiative must be aware of the models and theories established in marketing as well as consumer psychology, sociology, economics, computer science, and operations research in pursuing new avenues of research.
Conclusion
Our main aim in this paper is to establish an agenda for research in digital marketing work. We have conceptualized digital marketing at its widest level, and we have formulated and suggested a structure that identifies the touchpoints within the marketing process as well as within the marketing strategy process where digital technologies are central. Based on this structure, best way to earn passive income by blogging writing 25 we have categorized and summarized the existing research on these touchpoints.