YouTube Advertising | Learn Digital Advertising | UEducate 24

 

YouTube Advertising Description :

YouTube Advertising and marketing is selling services and products in this video-sharing platform. It allows brands to reach a large and diversified audience on the second most popular social media platform in the world.
In the article, we try to explain how YouTube advertising works and provide its benefits. We depict the formats of ads on YouTube and the ways to measure their effectiveness. Also, we give tips to create a successful YouTube advertising strategy.

Is YouTube advertising efficient? :

YouTube states that viewers are two times more likely to buy products they see on this platform, which proves the power of YouTube advertising. In this part of article , we explain why ads on this platform are so successful.
YouTube is the second most popular social media platform worldwide, with over 31.5 Billion people using it at least every month. Such a huge number of costumers allows business owners to be confident that they will reach their buyer. Even if your target audience is very limited, you can be sure that some of these people watch YouTube.
Youtube is the second-largest search engine in the world. That’s means that millions of people use YouTube to discover new information. Consumers do not use the Youtube to choose something, but they will most likely purchase it if they see what they need.
Moreover, YouTube is a very convenient social media for Marketing or Advertising. You can set channel keywords, add a website, & also allow your channel to appear in other channels’ recommendations using advanced settings. YouTube advertisements trend to be relatively cost-effective, which is why so many companies choose this platform.
Continue the reading to discover the peculiarities of advertising on YouTube.

YouTube Advertising How Does Work? :

In this section, we’ll figure out the specification of this type of promotion and explain how YouTube advertising works.

There are two types of YouTube ads:

 

static and videos content (image plus text).

The choice of the type depends on the budget, aims of your advertising campaign, and the way you want to pay for

YouTube promotions.

Also, there are two pricing models: CPV (cost-per-view) and CPE (cost-per-engagement). CPV means that you pay after people watch an ad that they can’t skip, and CPE is paid when costumers interact with an ad. The fee is based on the advertising format you select.
Viewers can watch an ad before or during the video, in the search results, in the bottom line of the video, and appear as a pop-up. The place of an advertisement also depends on the selected format.
YouTube advertising can be difficult to work with at once, but it is highly rewarding. Discover the benefits of this promotion type in the bellow section.

YouTube Advertising Benefits :

YouTube is the most used social media platform for research among B2B users, which provides many advantages to the companies that advertise on this platform. We describe these benefits in below section .
Amazing digital reach. Statista states that more than 80% of people on the internet have used YouTube. It means that this platform allows you to reach 78% of costumers you can find on the Web. Even most companies and products can find their target audience on YouTube. So, if you are interested to increasing brand awareness there is no better way than YouTube advertising.
Inconceivable economic efficiency. Youtube allows advertisers to run cost-effective campaigns because brands pay after consumers interact with their ads.
Cutting-edge targeting. YouTube provides not only basic settings like preferences and demographics but more specific like the topic of the ad, certain pages, or related keywords to place your ads on. It allows advertisers to show the ads to their buyer personas at the right place and right time.
In-depth reports. This social platform provides uncounted analytics to measure the success of your ads. You can learn about the conduct of consumers who engage with your ads and make content more personalized. Also, you can use this data to conduct A/B testing, determine the most effective advertisements and use them to increase the success of your campaigns.
High flexibility. YouTube offers many types and formats of advertising. You can share post expert content , testimonials , or engage consumers with funny videos. Also, you can change the setting of your targeting anytime when you need, which makes this platform very flexible.
Most business or brand owners will appreciate these primary benefits of YouTube advertising. However, it sometimes may be challenging to deal with numerous YouTube formats. We try to explain the peculiarities of each one in the next section.

YouTube Advertising Formats :

There are six main YouTube advertisements formats. Some of them are almost similar but petition better to different goals. Discover how to differentiate these types and how to deal with them to make your advertising campaigns successful.

Skippable in-stream ads :

 

They play before or during the YouTube videos, and users can skip them in after 5 seconds. The vital advantage of this format is that you pay after a viewer watches more than 30 seconds of the ad or interacts with it. Use this format of advertising to increase your brand awareness. Note that you should hook the viewers during the first 5 seconds to attract their attention to your brand.

Non-skippable in-stream ads :

Such advertisements also appear during or before the videos, but users cannot skip them. They can last up to the 15 seconds. Companies use this format to pay per 1000 views. Non-skippable ads help to boost brand awareness and have one strong advantage. CNBC states that almost 76% of consumers automatically skip ads, but they have to watch this format until the end, which means that you have more opportunities to emerge.

Bumper ads :

These ads also play during or before the video, and users can not skip them. The difference is that they are 6 seconds long or even shorter. generally, advertisers pay based on the number of views. Companies use this format to convey short advertising messages and grab people’s attention to make them interested in the brand. Marketers often merge banner ads with other types of YouTube advertising.

Discovery ads :

viewers can see them in YouTube search results and on the right sidebar of watch pages. They are always in the form of a text with a picture that leads to the approved video after clicking. Advertisers pay after people click and start watching the ad. This format demand to promote the brand’s videos on the platform because users are already interested in your topic.

Sponsored card ads :

 

These ads look like small call-to-action pop-ups that appear on screen for a few seconds with an ‘i’ symbol in the corner of video. Viewers can click on them to explore more information. Sponsored cards are rather unobtrusive, and most people find them less irritating than in-stream ads.
consistently, such advertisements are relevant to the content that consumers watch. You can use this format of advertising to promote specific products or service that viewers are potentially interested in.

Overlay ads :

They look like banner ads placed on YouTube videos. Overlay ads are pop-ups containing text and images in the base 20% of the video window. People can close these ads anytime they want if they are not interested in your products or service. However, if they are, the advertisement can lead them out of YouTube on your website or any other platforms. You can use overlay advertising to promote products or service to attract people to your earned media.

Now you know how to deal with different YouTube advertising formats. Let’s start to discover how to create and launch your promotional campaigns on this platform.

How to do YouTube advertise :

Realizing all the YouTube advertising advantages motivates many business owners to launch their campaigns on this platform. To make them more effective and avoid overspending, you should know how to launch them correctly. Discover them in this part.

Step 1. Upload the advertised video :

This step is necessary only for video ads, so you can skip it if you want to use sponsored cards or overlay ads. However, if you deal with other advertising formats, it will be better to upload videos on your YouTube channel before promoting them. It will help you grab organic traffic and discover the audience‘s reactions before the campaign starts.

Step 2. Create a campaign :

Sign in to your Google Ads account and select the option to add a new campaign. Then determine your promotional goal or create an advertisement without recommended aim. Finally, select a campaign type and the subtype from the suggested ones.

Step 3.Describe all the peculiarities :

Then you will have to select the campaign’s name, budget, and the average amount of money you are ready to spend every day. Determine the dates the ad will run, choose the language and location of viewers you want to target. Figure out where to show your advertisements and how you want to pay for them. Reject ‘sensitive’ content if you do not want your ads to be shown with it.

Step 4. Select the audience :

YouTube gives a wide range of characteristics to choose from while describing your buyer personas. Identify one or a few section of your potential clients. Then give the name to the chosen viewers so that you will be able to use it for your future campaigns.

Step 5. Campaign setting finishing up :

Describe the keywords and topics connected with your ad. Remember to add all headlines , links , and other vital details. Then click ‘Create Campaign’ and launch your Campaign.

Now you know how to set your publicity campaigns running. Continue reading to learn the ways to make them more powerful.

6 Tips to Establish a Successful YouTube Advertising Strategy :

Knowledge of the basic precept of YouTube advertising is crucial for launching powerful campaigns. In this section, we provide some tips on making your campaign more effective and boosting your company in the market.

Establish the strategy for your YouTube channel and post actively:

If you are going to lead users to your social media page, advertising messages should be persistent with your other content. Understanding how you are going to represent your brand makes it easier to transmit the aggregate image of your company. Think about your videos you will post. These may be product demonstrations, appreciation, or answering FAQs. This content will help build trust with the audience and make them more allegiant to your brand. Also, active posting on YouTube can attract potential clients from organic search and, in such a way, make your promotion even more efficient.

Grab people’s attention :

Remember that your ads should be remarkable and hook viewers even if they are not interested in your products or service. Motivate them to watch till the end and there will be more chances that they will purchase your products or service. Evoke their emotions by using catchy slogans, unusual formats, or famous actors acting in the video. Tell stories that have the initiation , climaxes, and ends. Make people attention on your products and branding as early as possible. It will increase their chances of memorized the advertised company and make them interested in a particular ad and the whole brand.

Continue optimizing your Campaign settings :

Constant testing and ad settings improvement are imperative to successful promotional campaigns. Sometimes even one button can influence your sales substantially. Conduct A/B testings, inflate and segment your audiences, try to identify the most effective formats, and find out how to optimize your advertising. YouTube gives many settings to drive more engagement to its advertisers‘ promotions.

Use remarketing :

It allows you to attract customers who are already familiar with your company. Maybe, they watched your content, searched on your website, or already engaged with ads but did not make a purchase. Remarketing reminds such users about the company and may push them to buy your products or service. For save money spent on remarketing, it is better to use advertising formats paid per the numbers of engagements: skippable in-stream ads, discovery ads, sponsored cards, and the overlay ads.

Contemplate reviews’ promotion :

According to internet , almost 92% of people are more likely to buy a product after reading a positive review. Advertise with the content where your existing clients talk about their experiences. It will make users trust your company and increase their ambition to purchase your products. Moreover, it will also increase your customer complacency because people value brands that care about their clients’ feedback.

Try Brand Lift Study :

It is a free way to gauging the effectiveness of your advertising campaigns and discover the ways to increase them. The platform commonly creates two groups from your target audience and shows your video ads only to one of them. Then YouTube polls users, compares the answers of the groups, and identifies how your campaign influence their opinions about your brand and products. You can use this data to discover how efficient your ads are. The study is free, but you should pay to promote your campaign.
Congrats, now you know what YouTube advertising is, why it is efficient and how it works. You know the formats of YouTube ads and now you can launch your effective promotions.