Social media management has become an important aspect of current communication and commercial promotion. With the rise of stages such as Facebook Instagram Twitter and LinkedIn social media has changed the way individuals and establishments interact with respectively other. It has become a powerful instrument for marketing customer assignation and brand building. One of the main aspects of social media management is the development of a planned strategy. This plan outlines the goals of supporting the audience and key performance pointers that will guide the organization’s social media work. Without a well definite strategy companies may scrap to achieve expressive engagement and outcomes. Organizations need to create influential and related content to attract and remember a faithful audience.