SMM | What Is SMM | Ueducate 2024

 

SMM  ( Social Media Marketing ) Intro : 

 

SMM  ( Social Media Marketing ) is marketing that targets social media platforms like Facebook, Instagram, TikTok etc for brand increasing sales , target audience growth, promotion, & driving website traffic.

SMM ( social media marketing ) important for every business :

As You Know Humans are essentially social animals. Communication and interaction is significant for the Human society.    People love to interact and socialize with one another. Internet technology has changed the path the people communicate. Gone are the days when one had to write a book or letter a telephone call to speak to a friend or relative living across the country. Today technology empower one to be in touch with friends and family across the globe instantaneously. SMM is the easiest way to reach an massive audience — nowadays a half of the global population, billions of people, use social media. The moreover, this number is constantly growing Social media is immensely useful for increasing brand awareness. That makes social media a fabulous way to not only reach your audience but also to interact with them for a long time. Every year, social networks become more and more symbolic in terms of boosting sales. Facebook or Instagram, social networks are very significant in the early stages of the buyer’s journey.

Below you can see the number of monthly users of the most popular social media platforms.

Social networks Active users, monthly

 

Youtube   31.5Billion

Facebook 15.6 Billion

Instagram 6.9 Billion

TikTok 2.3 Billion

Twitter 6 Billion

LinkedIn 1.9 Billion

Pinterest 1.3 Billion

SMM ( Social Media Marketing ) Benefits :

 

Here’s some benefits of SMM ( Social Media Marketing )

1. Get Sales
2. Boost website traffic
3. Increase brand awareness
4. Easier and Faster content distribution
5. Regularly interaction with the target audience
6. Marketplace , industry and competitor insights

In extension to access to a broad audience and close interaction with customers, SMM has other advantages. Here are a lot benefits of incorporating social media into your marketing strategy.

• Increase brand awareness : 

More than 60% of users research products through social media. So, a brand must have high-quality accounts on different social networks to take advantage of the users’ social media interests. In this case, probable customers can reach a brand on their favorite platform. Furthermore, excellent service through social media is also momentous. People expect companies to help them, and, if the service was excellent, they are happy to recommend the brand to others more then 71% of users will recommend a company if they had a positive experience with a company on social media.

• Boost website traffic :

Boost website traffic though many social media platforms allow brands to sell their products without going to an landing page or external website , social media is still a great way to increase the traffic. For example, 11% of all mobile website traffic originates from social media.

• Easier and faster content distribution : 

SMM is a best way to inform your customers about special offers. Social networks help convey information about sales or giveaway swiftly and cheaply, although the majority of users prefer to receive promotional messages by email.

• Regularly interaction with the target audience : 

Because half of the world’s population uses social networks for more then seven hours each day,

SMM is the best way to interact with the audience. This way, your brand is already in the place your customers prefer to spend their time, so it helps you be more trustworthy and stay close . Moreover, SMM more than any other marketing channel its helps you to get feedback from customers. In any possible way like through reviews, likes, comments, etc. If your clients have had a bad experience with your product, they would rather inform you about it through social networks, through email or telephone call etc .

• Marketplace , industry and competitor insights  :

Social media gives you the great opportunity to monitor not only your customers or clients satisfaction but also the latest industry trends and your competitors’ activities. By obtaining data from your competitors, you get the inspiration to improve your service , product or your approach to SMM & never stop learning from those around you.

SMM ( Social Media Marketing ) Goals : 

You can pursue a huge variety of goals with social media marketing it depends on your overall marketing strategy. Here are some examples of popular goals for SMM ( Social Media Marketing ) 

1. increase community engagement 
2. sales and lead generation
3. customer retention
4. website traffic growth
5. audience growth
6. handling negative feedback
7. feedback search
8. competitors and trends monitoring
9. increasing brand awareness
10. research consumer demand

SMM ( Social Media Marketing )7 Tips for Beginners : 

 

1. Content creation plan for every platform
2. Post frequently and regularly
3. Hashtags using to increase brand awareness
4. Use visuals for boost engagement
5. Explore different content formats
6. Interact with your audience
7. Entertain your followers